Tracking and account review
Check what is currently installed, whether the right account owns it, and where data is missing or unreliable.
- GA4 property review
- Tag and event inventory
- Duplicate or broken tracking checks
- Access and ownership review
Analytics and reporting
Know what customers do, not just how many visit.
We set up practical measurement around calls, forms, bookings, orders, directions, and campaigns, then turn it into reporting a business owner can actually use.
DEFINEChoose meaningful business actions
IMPLEMENTConfigure dependable tracking
REPORTBuild a clear owner view
IMPROVETurn findings into next steps
Analytics services
A clean measurement foundation without enterprise complexity.
The goal is useful visibility. We focus on the website, search, campaigns, and customer actions that local operators can influence.
Google Analytics setup
Create or configure GA4 around the business and establish a clean baseline for website activity.
- Property and data stream setup
- Enhanced measurement review
- Internal traffic considerations
- Basic data retention settings
Google Tag Manager
Use a managed tag container when the site and measurement plan require more flexible event tracking.
- Container setup
- Tags, triggers, and variables
- Preview-mode validation
- Implementation documentation
Meaningful event tracking
Measure the actions that represent customer intent instead of relying only on page views.
- Phone and email clicks
- Form submissions
- Booking and ordering clicks
- Quote, menu, map, and offer actions
Search Console connection
Connect organic search visibility to website behavior and identify pages and queries worth improving.
- Property verification
- Sitemap submission
- Search query and page review
- Indexing issue visibility
Campaign measurement
Create consistent tracking links and reporting conventions for email, social, partners, print, and paid campaigns.
- UTM naming standards
- Campaign link builder
- Landing-page measurement
- Source and channel reporting
Looker Studio dashboards
Build a concise visual dashboard around the numbers the owner or manager needs to see regularly.
- Executive overview
- Traffic and acquisition
- Conversion actions
- Campaign or location views
Testing and data validation
Verify that important actions appear correctly before they are used for reporting or decisions.
- Real-time and debug checks
- Form and click validation
- Cross-device spot checks
- Issue log and corrections
Monthly insight summaries
Explain what changed, what likely caused it, and which practical action deserves attention next.
- Traffic and conversion trends
- Campaign review
- Top content and sources
- Recommended next actions
Questions the data should answer
Reporting should help someone make a decision.
How are customers finding us?
See the contribution of search, direct traffic, social, email, referrals, and tracked campaigns.
Which actions show intent?
Track calls, forms, bookings, ordering links, quote requests, directions, menus, and other useful steps.
Which pages help most?
Identify the pages that attract qualified visits and move customers toward an action.
What should we change next?
Use trends and conversion behavior to prioritize content, campaign, and website improvements.
How the work moves
From business question to dependable reporting.
Define
Choose the decisions, outcomes, and actions the measurement system should support.
Configure
Set up accounts, events, tags, campaign standards, and required connections.
Validate
Test the key actions and correct missing, duplicate, or unclear data.
Report
Deliver a focused dashboard and explain what deserves attention.
Reporting depends on access to the website and connected platforms. Call tracking, advertising platforms, reservation systems, ordering systems, CRM data, and other third-party sources are integrated when access and supported connections are available.
Start with the right questions
What do you wish you knew about your website and marketing?
Share the website, current analytics access, and the customer actions that matter most.
Book a 30-minute callOr email chrisramsey8@gmail.com