First Motion SystemsDiscuss your data projectFollow inquiries through bookings, treatment costs and returning clients.
Sample data
All sample dashboardsWhere does the work come from? Compare inquiries, completed jobs and revenue by acquisition channel.
Each completed job uses the revenue, hours, and direct costs on its records. The scope is what that revenue covers. Loaded labor cost is the rate on the job's time entry.
| Service | Revenue per completed job | Scope |
|---|
This is a fictional med spa. Prices, product costs, provider rates, durations, advertising and client outcomes are invented teaching examples—not market averages, quotes or clinical guidance. The December 1, 2026 snapshot is a simulated future observation date so July and August clients have enough time for a 90-day return measure.
Three treatment examples: a 40-unit injectable visit ($520 list price), one RF microneedling session ($850), and a custom facial ($200). Initial discounts are $20, $50 and $0 respectively. Provider cost uses fictional loaded rates of $90, $80 and $40 per hour. Product usage and time records are complete in this sample; a real dashboard must flag missing costs.
Bookings & Follow-up shows first visits only. Treatment Profitability includes completed first and repeat visits through the snapshot. Returning Clients measures completed returns and revenue within 90 days of the first visit, using clients with a full observation window. These totals answer different questions and should not be expected to match.
All inquiries are new prospects from paid campaigns; consultations, self-bookings, referrals, packages and memberships are outside this first example. No refunds, sales tax or gratuities are modeled. Revenue represents delivered treatments, not cash collected. No clinical notes or patient data are shown.
Workflow references: Boulevard documents product usage, staff reporting and client retention. These references inform the types of records shown, not our sample amounts or claimed integrations.
Marketing joins spend and inquiries by campaign ID and inquiry month, then links jobs by lead ID. Profitability joins those completed jobs to timekeeping and expense records by job ID.
HOW THE FIGURES ARE DEFINED
Filters use the inquiry month. July and August 2026 are the recorded months, observed at the snapshot date on the dashboard. A modeled-year panel, when shown, is the July–August totals × 6 and does not follow the filters. The recorded-window cards do.
Recorded revenue is the value of completed jobs. Job gross profit subtracts direct labor, materials, and other direct costs. Owner profit subtracts overhead and advertising from job gross profit. Revenue per ad spend does not subtract those costs, and it is blank when ad spend is zero.
Each inquiry has one acquisition channel. Town and service filters use the town and service on that inquiry. Jobs on the calendar and jobs sold but not scheduled are included in weeks booked. Recorded revenue includes completed jobs only.
Weeks booked divides backlog by weekly crew capacity. The electrician view uses hours: backlog hours ÷ (field techs × billable hours per tech). The plumber view uses the dollar capacity on that card. Filters do not change this figure.
YOUR NEXT STEP
Tell us the question, which systems you use and how you pull the information together today.
Start with a free 30-minute conversation. Detailed discovery, analysis and implementation are scoped separately.