Prepared by First Motion Systems
Sample Electrical Contractor: Profit by Town
See which towns and job types make the most money, and where your leads come from.
Choose your view
Your numbers
Profit by town
Town by town
Profit by job type
Job type by job type
Where each job type pays best
Where leads come from
Leads that became jobs, by town
More ways to see your business
Eight more views built from the same jobs and leads. Each one says whether it follows the filters above or shows the last 12 months for all towns.
Missed calls and speed to lead
Last 12 months, all towns. Does not change with the filters.
How fast you respond changes how many leads become jobs
Cost per booked job, by marketing source
Last 12 months, all towns. Does not change with the filters.
Profit by service type
Follows the date range and town above. The job type filter does not apply here.
General service groups lighting, remodel and new circuits, and repair calls. Gross margin here is the same share of revenue kept as job profit in the tables above, so the totals match them.
Hiring readiness
Last 12 months, all towns. Does not change with the filters.
How full the crew is
Tech scorecard
Last 12 months, all towns. Does not change with the filters.
Close rate is jobs won divided by leads handled. Techs are shown as numbers, not names.
Repeat and maintenance customers
Last 12 months, all towns. Does not change with the filters.
Estimate follow-up
Last 12 months, all towns. Does not change with the filters.
Open estimates by age
Reviews and local ranking
Today, all towns. Does not change with the filters. Competitors are anonymous.
Where you show up on the map
Map rank is your position in Google Maps for the search "electrician" from the middle of each town. Profit per job is from the last 12 months.
How it works
1. Tag each job
Each job in QuickBooks is tagged with its town and its job type, along with its price and cost.
2. Add your website
Your website's visitor stats show which calls and forms come from where.
3. Updated every night
Fresh numbers every morning. Nothing to type in or copy over.
4. See it here
Pick a date range, job type, or town and everything on this page recalculates.
Example numbers for illustration only.